The Importance of Storytelling in Search

"During our selection process, much like driving a car, we’re looking for candidates who can do more than simply hang onto the steering wheel and keep it between the lines, but take control, track overall performance and pilot down new roads."

What makes Townsend lethal in the recruiting process, and the reason we’re able to attract the best talent the market has to offer, is our ability to understand and convey the complete story of the company we’re working with, rather than push the bullets of a generic job description.


We accomplish this by first getting to know every detail about the organization—company history, future outlook, brand strategies, obstacles, needs, culture, sights, smells and sounds. Once we understand the moving pieces in your company, we then assemble it together in the context of the open position.


I strongly believe the first section of a position description is the most important. Here, the company’s history and future can be communicated in a way that allows candidates to conceptualize the vision they’re meant to execute against.


During our selection process, much like driving a car, we’re looking for candidates who can do more than simply hang onto the steering wheel and keep it between the lines, but take control, track overall performance and pilot down new roads.


We look for executives with a continuous improvement mindset who can take our story, outline a roadmap and provide vital insight that the business doesn’t currently have.


Most executive-level candidates are motivated by their ability to come in and truly affect change. If we’re able to tell that story properly, a passive talent can become quite motivated with the prospect of becoming that change agent.


Where many big search firms are transaction resume mills, Townsend takes ownership of a search, to the point where candidates often assume we work for the company internally.


Great hiring managers that want to see real success with a placement will tap a search firm that shows the interest, desire and storytelling ability to truly make change happen for the organization.


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